Businesses use pictures of wildlife in their advertisements to spark emotions. A cheetah suggests speedy service or an eagle suggests freedom. We encourage companies that profit from using wildlife to support wildlife conservation. That support also reflects well upon the companies themselves.
We encourage wildlife artists to support conservation. The artists help to educate people about wildlife, but more can be done. We need to ensure that the subjects of their artistry are secure. Plus, using the phrase "A portion of the proceeds from this sale goes toward conservation" will help sales!