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Helping businesses support conservation

Businesses use pictures of wildlife in their advertisements to spark emotions. A cheetah suggests speedy service or an eagle suggests freedom. We encourage companies that profit from using wildlife to support wildlife conservation. That support also reflects well upon the companies themselves.

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Helping artists support conservation

We encourage wildlife artists to support conservation. The artists help to educate people about wildlife, but more can be done. We need to ensure that the subjects of their artistry are secure. Plus, using the phrase "A portion of the proceeds from this sale goes toward conservation" will help sales!

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Helping others support conservation

Others who use wildlife names in their work are encouraged to support conservation. For example, sport teams or car companies with models named for animals should help conserve their namesakes.

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See an ad with wildlife?

Have you seen an ad that includes images of wildlife? Tell us about it, and we may be able to connect the company with a wildlife organization.

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Have you seen an ad with wildlife?

Let us know if you have seen an ad using wildlife imagery.


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