This week we reached out to Coca-Cola about their long-running advertising campaign featuring the Coca-Cola polar bears. These iconic characters have been featured for decades, and on television commercials for more than 25 years. The emotional connections tied to these characters now include their being at risk from shrinking sea ice and changing landscapes. The species is now considered vulnerable. We encouraged Coca-Cola to support Polar Bears International. Imagine how nice it would be if in tiny text at the bottom of the screen on Coke polar bear commercials it said that they help support the species’ conservation!