Welcome to the new year. We reached out to Pfizer today, the makers of Chantix about their Cold Turkey advertising series. A great character for their ads and a conservation success story, with wild turkey populations increasing and their range now across much of North America. We encouraged Pfizer to support the The National Wild Turkey Federation, who do great work. You have to respect Pfizer’s efforts to help people quit smoking, and one way to respect them more is if they supported turkey conservation!